PW Media | Nov 22, 2021

Don’t miss out on the chance to reach even more customers this holiday shopping season. Read on for PW Media’s top tips to boost your November marketing to better engage customers and enhance your bottom line.

November marks the beginning of the holiday shopping season. Consumers are looking for holiday shopping deals and steals to stretch their budget and make the most of the giving season. That’s why it’s the perfect time for small businesses to connect with customers through a tailored digital marketing campaign aimed at snapping open the eyes of eager holiday shoppers.

Why November Digital Marketing Matters

Thanksgiving isn’t just one of the biggest holidays for food; it’s also one of the biggest holidays for online shopping. November presents a terrific opportunity for the beginning of a sustained campaign that extends from November till the end of December to build brand awareness, bring value to customers, and improve sales. 

If your business isn't taking advantage of November digital marketing, you're missing out on some of the biggest days of the year for holiday shopping. Optimizing your business listings, reconfiguring your SEO with new keywords, creating targeted seasonal messaging and paid advertising campaigns can help escalate your end-of-year profits. 

Think Beyond Thanksgiving (but not too far)

Yep, Hanukkah, Christmas, and New Year’s are all coming up, but don’t forget the shopping day trifecta that drives sales and revenue immediately following Thanksgiving. Let’s hear it for the Big Three:

• Black Friday 
• Small Business Saturday 
• Cyber Monday 

More and more people, however, begin their holiday shopping hunt on Thanksgiving Day. 

These five days spanning from Thanksgiving Day to Cyber Monday are huge moneymakers for small and large businesses alike because consumers are primed and ready to buy. 

Set your November marketing up for success by taking full advantage of this short but powerful shopping surge. Learn the easiest ways to make an impact this holiday season with these smart and easy-to-implement marketing tips.

1. Optimize Your Business Listings, Social Media, and Website for November

Who said local SEO gets to take a holiday break? SEO is an ongoing process, and the Thanksgiving holiday and shopping bonanza afterward are no exception, especially for ensuring you stay at the top of your game in search results. 

• Update Your Hours for Thanksgiving and Holiday Shopping Days
  Before you begin more involved marketing, start simple. Make sure your customers know of any extended or limited hours for November by updating them on Google My Business, your website, and any other popular listing sites your audience may check, from Thanksgiving through Cyber Monday. This is always important to do, but even more so during some of the busiest shopping days of the year! 
  
  
• Utilize Holiday Themes in Your Seasonal Content and Graphics
  Add high-quality seasonal photos, graphics, and consistent updates to your Google My Business profile. Your website should also reflect the feel of the season (think autumn, sweaters, adorable woodland critters, families connecting). Prepare coupons and announcements for current and upcoming sales and promotions (Black Friday, Small Business Saturday, and Cyber Monday) and advertise them throughout your digital marketing channels.

• Update Keywords for Holidays
  Use related keywords in your seasonal messages to drive traffic to your website. Utilize Google Keyword Planner and Google Trends to find the best keywords.
  
  
• Participate in Customer Q&A
  Another opportunity to engage customers is to answer any questions they may have about your hours, products, promotions, or parking on busy shopping days. The more frictionless you make their shopping experience, the more chance of conversions.

2. The Gratitude Attitude

November is about thankfulness. Take the time to share your appreciation of customers, staff, and the support of your local community on your social media channels and website. Know a business owner holding a food drive or a staff member running a race for charity? Give them a quick shoutout on social media. Tell our customers how much you appreciate them through social media posts and associated loyalty coupons and discounts. These small gestures of acknowledgment and appreciation can go a long way.

3. Early Bird Coupons and Promotions

While Thanksgiving Day is about football, food, and family, showcasing Black Friday and Cyber Monday discounts and coupons early—even before Thanksgiving—allows consumers looking for deals and steals to get a jumpstart on Black Friday shopping. The holidays are stressful, and many people begin shopping on the one day they have off before the holiday crush truly begins: Thanksgiving Day.

These pre-season offers and incentives can be distributed throughout your marketing channels:

• Post deals on social media to gain awareness and engagement
• Run a paid ad campaign on Facebook (er, we mean Meta), Google, or LinkedIn 
• Send out a newsletter to customers detailing exclusive discounts with coupon codes not found elsewhere

4. Paid Digital Advertising

Another smart marketing strategy is to budget for paid advertising campaigns. This is a great way to gain attention quickly at one of the most active—and competitive—buying times of the year. 

Facebook and Google Ads are excellent places to utilize paid advertising campaigns. These companies are gravity centers of data and audiences; they can get your ads in front of the right audience at the right time to increase conversion and improve end-of-year profits. Additionally, these platforms allow you to easily track and analyze your campaign’s performance, providing powerful insights into target audiences for the management and success of future campaigns. 

Keep Your Marketing On Track This Season

Your November digital marketing efforts can help increase your brand’s awareness, supercharge your website traffic, and improve your local SEO. If you need a little help adding some sugar and spice to your marketing, PW Media is here to make everything nice for the holiday season. Contact us today!