PW Media | Oct 07, 2022
7 Ways to Boost Your Holiday Marketing Starting This Fall
How to grab attention at the start of the increasingly busy holiday season and sustain momentum throughout it.
The holiday season is crucial for businesses and organizations that rely on consumer spending and giving. Consumers are spending more on themselves and others. They are also looking for unique ways to get involved and give back to their community.
With so much money up for grabs, it’s no wonder companies start planning their holiday marketing campaigns months in advance. But with the competition only getting tougher, how can you make sure your business stands out from the rest?
With the right strategy, you can ensure that your marketing efforts are successful not only in the months leading up to the holiday season but also long after it’s over.
Here are 7 ways to boost your marketing during the holiday season—and beyond:
1. Strategize Early
The most successful companies start planning their holiday marketing campaigns well in advance. By starting to think about your strategy early on, you’ll be able to take advantage of seasonal trends and make the most of any holiday-related news (such as a new product launch).
While some companies will start their holiday-season marketing strategies early in the year, starting now won't leave you at a disadvantage. In fact, beginning your planning in the fall leaves you more time to focus on execution and less time worrying about the details.
Early autumn is a great time to begin your marketing strategy for the coming months to make something good into something great.
2. Know Your Holiday Calendar
Not all holidays are created equal regarding marketing. Black Friday and Cyber Monday may get all the attention, but there are several other days throughout October, November, and December that can be just as important for your business.
— www.instagram.com/noelleearrings
Using platforms like Instagram that celebrate great photography and design are essential components to gear up your wares for the holiday season.
For example, Small Business Saturday is a day dedicated to supporting small businesses, making it the perfect time to promote any holiday deals or specials you may be offering. And don’t forget about New Year’s Eve and New Year’s Day, which can be great days for sales and marketing campaigns focusing on resolutions (such as getting healthy or organized).
A few other holidays worth mentioning:
- Halloween
- Super Saturday
- New Year’s Eve
Also, look through other fun or awareness-oriented holidays like National Coffee Day or Mental Illness Awareness Week that can help with content creation calendar and connect you with viewers.
3. Create Compelling Content
One of the best ways to grab attention during the holiday season is to create compelling content that speaks to your target audience. This could be anything from blog posts and infographics to ever more popular holiday-themed videos and social media posts.
When creating your content, focus on topics relevant to your business and the products or services you offer. For example, if you’re a health and fitness company, you could write a blog post about staying healthy during the holidays or create an infographic with tips for staying active during the colder months.
Storytelling is an excellent way to draw in viewers during a season of giving and charity. Audiences are naturally curious. They like the what, when, where, and how of things. Why do you do what you do? What is your philosophy? Where is your business located, and how does that affect the products you sell? Who is your community? Your brand story is important, and so is explaining its impact on our world and future.
Telling your brand story can help market your products effectively by allowing your audience to understand your business and its values better.
4. Offer New Seasonal Products and Discounts with Targeted Landing Pages
Everyone loves a good deal or new product, so offering exclusive deals and discounts is a great way to attract attention during the holiday season. And with conversion-driven landing pages, you can ensure that your deals are seen by the people most likely to take advantage of them.
— Mulberry
The vivid colors and concise, distraction-free layout on Mulberry’s landing page direct viewers to the next step with a simple CTA.
When creating your landing pages, be sure to include relevant keywords and phrases, as well as a solid call to action. You should also use holiday-themed images and graphics to grab attention.
Consider creating unique landing pages with designs centered around a specific brand campaign to give your fall and pre-holiday deals a real supercharge. These can be especially effective if you’re running multiple campaigns at once.
5. Branch Out with Multi-Channel Marketing
With so much noise during the holiday season, it can be tough to get your message heard. That’s why it’s essential to branch out with your marketing and use multiple channels to reach your target audience.
In addition to your website and blog, make sure to also have a strong presence on social media. This is a great way to connect with potential and current customers through storytelling and video on platforms like Instagram and promote any holiday deals or specials you may be offering.
You should also consider using email marketing to reach your target audience. This can be a great way to stay top of mind during the holidays and ensure that your customers know any special offers you may be running.
6. Get Personal with Your Marketing
The holidays are about spending time with loved ones, so why not get personal with your marketing? This can be a great way to connect with your customers more emotionally and grab their attention.
One way to do this is to use customer testimonials in your marketing materials. This could be anything from a short video testimonial to a written review on your website or blog.
Another great way to get personal with your marketing is to partner with local charities or organizations that focus on giving back. This is a great way to show your customers that you care about more than just making a sale.
— www.instagram.com/dcluckydog
Storytelling on browsing channels such as Instagram and Facebook is a powerful way to focus attention on your mission and motivate an audience to action. In the example above, DC Lucky Dogs Animal Rescue traveled to Puerto Rico to help dogs and cats after Hurricane Fiona in September 2022.
7. Keep Your Marketing Going All Year Long
Just because the holidays are over doesn’t mean your marketing has to end. Too many companies and organizations put all of their "marketing eggs" in the holiday season basket —and forget to keep the momentum going throughout the year.
To succeed, you must keep your marketing going all year long. This doesn’t mean that you have to spend a lot of money—it just means that you need to be consistent with your efforts. Consider taking some high-level marketing strategy pieces from your holiday campaigns and repurposing them for use throughout the year.
Social media is an easy, low-cost way to keep your audience informed and engaged. Updating your Google Business Profile is another way to help engagement throughout the year.
Some strategies could be risky but effective at particular times of the year, such as targeting competitors' keywords in your marketing campaigns.
Following these tips ensures that your company is prepared for the holiday season—and beyond!
Plan Now for Holiday Marketing Success
Now that you have a few ideas on how to boost your marketing during the holiday season, it’s time to get started! These tips should help you create a plan of action that will help you reach your target audience and increase sales. And don’t forget - these tips can be used all year long, not just during the holiday season. So get started today and see the results for yourself!
Need Some Help During This Hectic Time?
If you want to get a leg up on your holiday marketing, you may want to consider working with a digital marketing company. PW Media can help you with all aspects of your holiday marketing, from planning and strategy to execution and analysis. We have a team of experienced professionals who will work with you to create a custom holiday marketing plan that fits your needs and budget. Contact us today!
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